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01
Confidential · GuardDog Fund · 2026
SPORT
N SOUL
APP
The Consumer-Facing Engagement Layer
for the Responsible Gaming Ecosystem

A live sports wellness platform featuring responsible gaming resources and tools aligned with the GuardDog ecosystem — backed by 236 million homes of launch distribution via Sport-N-Soul TV on The NOW Television Network.

Live Product Sports Wellness Platform 236M Home Launch GuardDog Fund Opportunity
Tony Reynolds · Founder & CEO · sport-n-soul.com · sportnsoul.base44.app
SNS App Home
02
The Single Most Important Sentence
Sport-N-Soul is
THE CONSUMER-FACING
ENGAGEMENT LAYER
FOR THE RESPONSIBLE
GAMING ECOSYSTEM

Not a recovery app. Not a single tool. The platform that converts media distribution and athlete storytelling into responsible gaming engagement — at national scale.

MediaSport-N-Soul TV on NOW Network
AudienceSports fans — 236M homes
EngagementAthlete inspirational speeches & stories
ConversionThe App — sportnsoul.base44.app
MonetizationPartnerships, sponsorships, licensing
InfrastructureResponsible gaming ecosystem aggregation
03
The Problem

Good Tools Exist.
The Consumer Layer Doesn't.

The Sports Fan's Reality
  • Wants help — has no single starting point
  • Hours navigating scattered, unverified resources
  • Cannot compare tools side by side — no unified platform exists
  • Self-exclusion links buried in operator website footers
  • Helplines vary by state and country — near impossible to navigate
  • The friction kills intent before help is found.

"Operators can only focus on their individual platforms."
— Adam Warrington, VP Responsible Gaming, Underdog Sports
This is precisely the gap Sport-N-Soul App was built to close.

$120B+
Wagered legally in the US in 2023 — up 26% year-over-year. Mobile apps driving explosive, sustained growth.
10M+
Americans meeting clinical criteria for gambling disorder. Sports bettors aged 18–35 are the fastest-growing at-risk segment.
29
U.S. states legally mandate responsible gaming resources including voluntary self-exclusion. Operators are required by law to provide cessation tools or face regulatory consequences.
0
No dominant consumer platform exists to unify these tools. The market is fragmented across dozens of single-point resources with no engagement layer.
04
The Behavioral Science Moat

Why Sport-N-Soul Works

Traditional responsible gaming tools fail at the same point — behavior change. Sport-N-Soul is built on a fundamentally different model.

Traditional RG Approach

❌Shame-based messaging and clinical tone
❌Isolation — individual user, no community
❌Utility-only tools with low engagement retention
❌Restriction as the primary mechanism
❌No cultural or identity connection
❌Anonymous, impersonal experience

Sport-N-Soul Model

✅Athlete identity — voices users already trust
✅Community accountability — peer recovery wall
✅Sports culture familiarity — fans feel at home
✅Positive reinforcement — streaks, milestones, savings
✅Inspirational storytelling — faith & discipline psychology
✅Personal journey — My Journey tracks real progress

"People rarely change behavior through restriction alone.
They change through identity, accountability, and community."

That is the Sport-N-Soul moat. It cannot be replicated by a clinical tool.

05
This Is Not a Concept

The Platform Is Live Right Now

Visit sportnsoul.base44.app — fully functioning today.

Home Partners
Already Live — Not Planned
  • 11+ player wellness tools curated, rated, and live in the directory
  • Responsible gaming resources aligned with the GuardDog ecosystem currently featured in the platform
  • Full comparison engine — side-by-side across up to 4 tools
  • Build My Plan — 4-question personalised recommendation engine
  • My Journey — streak tracker, mood logger, money saved counter
  • Community Stories — live, moderated peer recovery wall with anonymous submission
  • Global helplines — UK, US, AU with persistent crisis bar
  • Ad banner infrastructure — monetisation-ready from day one
11+
Live wellness tools in directory
7
Fully functional app pages
3
GuardDog-aligned ecosystem tools featured
Day 1
Revenue-ready with ad infrastructure built
06
Live Product — Every Screen

See It. It's Real.

Tool Directory
Tools
Compare Tools
Compare
Build My Plan
Plan
My Journey
Journey
Community Stories — Live & Moderated
Community
Help & Resources
Resources
07
GuardDog Investment Pattern

They Already Proved The Logic.
We Complete It.

Investment #1 · March 2024
idPair
Cross-Platform Behavioral Analytics

Creates a centralised view of a player's gambling activity across all operators in a jurisdiction — universal responsible gaming limits for regulators.

"Operators can only focus on their individual platforms. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives."

— Adam Warrington, VP Responsible Gaming, Underdog Sports

Cross-PlatformRegulatoryData
Investment #2 · January 2026
Regen
Automatic Savings Across Platforms

Links sportsbook, fantasy, and prediction market accounts. Automatically saves a small percentage from every entry — win or loss. Financial wellness built into play.

"Regen empowers users to set up a simple and intuitive savings mechanism. Their mission aligns with our focus on simplicity in responsible play tools."

— Adam Warrington, VP Responsible Gaming, Underdog Sports

SimplicityFinancial WellnessCross-Platform
SIMPLICITY
Tools users will actually use. Not clinical. Effortlessly intuitive.
CROSS-PLATFORM
Every investment bridges fragmented ecosystems — across operators, data, and tools.
EMPOWERMENT
Not restriction. Tools that give players agency over their own behavior.

idPair connects behavioral data. Regen connects financial behavior. Sport-N-Soul App connects the tools themselves — the consumer-facing engagement layer that makes every GuardDog investment more discoverable. This completes the portfolio.

08
The Distribution Advantage

236 Million Homes. Day One.

Sport-N-Soul TV
On The NOW Television Network

Sport-N-Soul is the relaunch of Faith Avenu Sports, an established Christian sports television series. 236 million homes. Day one. Across every screen a viewer owns.

📺 Cable & Satellite
🍎 Apple / Apple TV
🤖 Android / Google TV
🔥 Amazon Fire / Roku
Content Already Filmed — Under Faith Avenu Sports
  • Inspirational speeches from: Mike Vrabel, Luke Fickell, Mike Vick, Craig James, Allen Iverson, Steve Atwater, Ray Lewis, Tom Cousineau, Mickey Sullivan, Cornelius Green, Earl Campbell, Tavian St. Clair, and others
  • Podcast interviews: Deion Sanders' pastor, Dr. David Forbes Jr. · THE University Chaplain — coming next
  • All content repurposed for Sport-N-Soul TV and the app as the brand relaunches
NOW NOW Mobile
236M
Homes on launch day
Day 1
App + TV launch simultaneously
09
Market Opportunity & Regulatory Tailwind

A Fragmented Market. A Legal Mandate.

$150B
US legal sports betting market by 2030
54M
Regular US sports bettors
$25B+
Operator RG compliance spend projected 2027
29
US states legally mandating RG resources & self-exclusion
The Regulatory Tailwind

29 U.S. states legally require operators to provide responsible gaming resources. Sport-N-Soul App is not a feature for these operators — it is compliance infrastructure. The operator licensing conversation is not a sales pitch. In nearly 30 states, it is a legal obligation conversation.

The Aggregator Trajectory
Credit Karma — The Primary Analogy

Started in 2007 with a $500K seed. Acquired by Intuit in 2020 for $8.1 billion. It aggregated financial tools for consumers who needed help navigating a fragmented market. Sport-N-Soul App aggregates responsible gaming tools for sports fans who need help navigating exactly the same kind of fragmentation.

The Aggregator Model Is Proven Across Every Industry
Kayak · Travel Expedia · Booking Zillow · Real Estate CarGurus · Auto Trivago · Hotels LendingTree · Mortgages Policygenius · Insurance Credit Karma · Finance

In every case the aggregator became more valuable than most of the individual products it featured. The responsible gaming ecosystem is the next category waiting for its aggregator.

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Competitive Landscape

A Fragmented Market Opportunity

No dominant consumer platform currently unifies the responsible gaming ecosystem. The market gap is structural — not incidental.

Fragmented RG MarketSport-N-Soul App
No audience236M household distribution from day one
Paid acquisition requiredBuilt-in TV & media engine on NOW Network
Clinical brandingAthlete-driven inspirational storytelling
Limited engagementMulti-platform media ecosystem
Single-tool focusFull ecosystem — every tool, one platform
No behavior change modelIdentity, accountability, community
Compare
The Moat

Almost nobody in responsible gaming has media distribution, athlete relationships, audience, and a live product simultaneously. Sport-N-Soul App has all of them. That combination is the moat.

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Launch Narrative

Partners Who Move Now Shape the Story.

The rebrand from Faith Avenu Sports to Sport-N-Soul creates a uniquely newsworthy launch narrative. The intersection of sports culture, faith, athlete storytelling, and responsible gaming is positioned for meaningful coverage across sports, tech, faith, and responsible gaming media.

Media Verticals Positioned for Coverage
Variety
TV network relaunch + app launch
Hollywood Reporter
Entertainment + social impact
Broadcasting & Cable
NOW Network + Sport-N-Soul TV
Wall Street Journal
Sports betting + tech crossover
New York Times
Gambling recovery innovation
Christian & Sports Media
Faith + sports ecosystem
Inspirational Speeches — Filmed Under Faith Avenu Sports

Mike Vrabel · Luke Fickell · Mike Vick · Craig James · Allen Iverson · Steve Atwater · Ray Lewis · Tom Cousineau · Mickey Sullivan · Cornelius Green · Earl Campbell · Tavian St. Clair · and others

Podcast Interviews

Deion Sanders' pastor, Dr. David Forbes Jr. · THE University Chaplain — coming next

Partners named at launch are included in all press materials and featured on Sport-N-Soul TV from day one. The window to shape the launch narrative is open right now.

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Business Model

Revenue From Every Layer

Featured Listings & Partnership Fees
Ecosystem tools pay for featured placement in the Tool Directory and co-branded Build My Plan flows. GuardDog ecosystem tools serve as the anchor partner tier from day one.
Sport-N-Soul TV Sponsorships
Brand integrations on NOW Television (236M homes), YouTube, X, Instagram. Partners named at launch receive national media reach and athlete association from day one.
Premium Subscription ($9.99/mo)
Free tier: full directory, compare, resources. Premium: advanced plan tracking, My Journey premium, community features, counsellor access.
Operator Licensing — 29 States
White-label player wellness platform for operator compliance pages. In 29 states, this is compliance infrastructure — not a sales conversation.
GuardDog Fund
Investment
Strategic Partnership Sought

GuardDog launched with a $1M innovation fund. idPair, Regen, and Game Safety Institute have been recipients. Sport-N-Soul App is the consumer-facing engagement layer that amplifies every one of those investments. We are not asking you to bet on a vision. We are asking you to complete the ecosystem.

GuardDog Fund Investment
Anchor Highlighted Platform in Tool Directory
Co-Branded Build My Plan Integration
Sport-N-Soul TV Launch Sponsorship
13
The Strategic Insight

You Are Not Looking At An App.

The app is the conversion layer. The media engine is the asset. Together they form something the responsible gaming industry has never seen — a fully integrated engagement infrastructure with media distribution, athlete storytelling, live product, and ecosystem partnerships built simultaneously.

MediaSport-N-Soul TV on NOW Network — 236M homes
AudienceSports fans already aligned with the brand
EngagementAthlete inspirational speeches & stories
ConversionThe App — sportnsoul.base44.app
MonetizationPartnerships, sponsorships, licensing
InfrastructureResponsible gaming ecosystem aggregation

"GuardDog invested in financial wellness and behavioral intelligence. Sport-N-Soul completes the ecosystem by solving emotional engagement, identity, and community accountability."

Brand
The Positioning Sentence

"Sport-N-Soul is the consumer-facing engagement layer for the responsible gaming ecosystem."

Everything ladders up to this sentence. The media. The athletes. The app. The partnerships. The regulatory mandate. The community.

SNS
The Future of Responsible Sports Engagement
THE CONSUMER-FACING
OPERATING SYSTEM
FOR RESPONSIBLE GAMING

The platform is live. Responsible gaming resources aligned with the GuardDog ecosystem are already featured within it. 236 million homes are waiting. Inspirational speeches from Mike Vrabel, Allen Iverson, Mike Vick, Luke Fickell, and others — filmed under Faith Avenu Sports — are ready. Deion Sanders' pastor, Dr. David Forbes Jr., has been interviewed. THE University Chaplain is next. The launch narrative is positioned. The only question is whether GuardDog completes the ecosystem it has been building — or watches someone else take that position.

Live Product 236M Home Launch Fragmented Market Opportunity GuardDog Ecosystem Inside 29-State Regulatory Mandate

"GuardDog invested in financial wellness and behavioral intelligence.
Sport-N-Soul completes the ecosystem by solving
emotional engagement, identity, and community accountability."

Tony Reynolds · Founder & CEO · Sport-N-Soul

sport-n-soul.com · sportnsoul.base44.app

Confidential · © 2026 Sport-N-Soul. All rights reserved.